عنوان مقاله [English]
Bist-o-Si news program has been our houseguest via channel 2 for years. The news headlines are the significant and sensitive section of this program. The present study tries to answer the questions “What are the most important literary usages in the headlines of this news program?” and “What is the purpose of literary practice in the news?” Thus, the present study first clarifies the concepts of ‘new’, ‘news headlines’, ‘Bist-o-Si news program’ as well as the news structure and then proceeds to explain the research answers. Due to the importance of “sentence” in the headlines of this news program, it is introduced along with the rhetorical points associated with and hidden in it. The second part of the study discusses the instances of oration and rhetoric as well as the figures of speech existing in the headlines. The research has been performed through a descriptive-analytic method and by the extraction of over 800 sequential pieces of news broadcast from October 23, 2013 to November 21, 2017.